Campaign Specialist

Campaign Specialist 

Overview

Apex Leaders custom-recruits industry experts for our private equity firm clients. Through a bespoke process, we research, vet, and connect our clients with the most relevant, skilled advisors so that they can quickly and confidently navigate investment opportunities.

We are seeking a dynamic and results-driven Campaign Specialist who will focus on driving interest and creating a pipeline of qualified leads for the sales team. This position requires an experienced marketer with a strategic mindset, attention to detail, and a data-driven approach to generating leads through campaign management .

We are open to this position being based at our headquarters in Boise, ID, splitting time working in the office and working remotely, or can be based remotely out of one of the following states: Illinois, Wisconsin, Michigan, Ohio, New York, Florida, or Nebraska.

Apex Leaders is an equal-opportunity employer and we welcome applicants from all backgrounds. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you’re a passionate team player who wants to have an impact on a diverse and dynamic team, we’d love to hear from you!

Our Culture

At Apex Leaders, you are surrounded by collaborative, tenacious teammates who push each other to overcome obstacles, test the status quo, and achieve success every single day. We hire people who work hard and challenge themselves while also having fun along the way and are proud to be a Top Work Place for 2024.

Our team is dedicated to creating a working environment where employees can grow and thrive. And we pride ourselves on creating an atmosphere that embodies our core values of Care for the Team, Partnership Approach, Communicate Openly, Create Change, and Driven to Excel.

What We’re Looking For

For this position, we are looking for a rock star who will own data-driven and creative Sales and Marketing Campaigns. The mission of this role is to contribute to revenue growth by running sales and marketing campaigns that drive lead generation.

Key responsibilities include:

• Plan and implement sales and marketing campaigns across various channels (email, social media, paid advertising, content, webinars, events, etc.) to support lead generation, customer acquisition, retention, and sales objectives.
• Own campaign program enablement, execution, and support through our Marketing Automation system, Pardot, including planning and strategy,  set-up, testing, list segmentation, workflows, emails, landing page, execution, reporting and optimization.
• Analyze and report on campaign performance and track key metrics (website traffic, lead generation, conversion rates, etc.), analyze campaign performance, and make data-driven adjustments to improve results.
• Deeply understand the ideal customer profile (ICP) and buyer personas to create effective messaging and targeting strategies.
• Develop and oversee processes to guide leads through the sales funnel, using targeted content and automated workflows.

• Create scalable processes that ensure best practices in campaign setup, conversion, nurturing, and database management.
• Assist marketers in making data driven decisions using reporting and analytics to improve and report on campaign performance
• Maintain database hygiene, perform data migrations, and create segments.
• Ensure compliance with privacy and communication regulations.
• Assist with the management of the full marketing tech stack.

What You Will Bring

Education

• Bachelor’s degree in marketing, business, communication or similar or relevant equivalent experience required

Experience

• 4+ years of relevant experience in managing Sales & Marketing campaigns through marketing automation

Knowledge, Skills & Abilities

• Strong troubleshooting and analytical abilities
• Strong understanding of marketing processes including campaign execution, Q&A testing, and conversion measurement
• Strong project management, planning, and organization skills
• Strong data analytics skills

Tools & Technology 

• Marketing Automation Platform (MAP) tool (Pardot required, certification preferred)
• CRM Platform (Salesforce required)
• Web analytics (Google Analytics (GA4), Google Tag Manager, Google Search Console)
• Project Management tool (Asana preferred)
• Website CRM (Word Press preferred)
• GDPR/CAN-SPAM/CCPA familiarity
• Nice to haves: Clearbit, Contentful, LeanData, Asana, Mutiny, Outreach Reachdesk, SEMrush, ABM tool (6Sense or Demand Base preferred), Webinar platform 

The Perks

Our benefits are focused on enabling you to thrive both personally and professionally – it's about work/life balance, flexibility, and providing opportunities for growth and development. Some of our benefits include:

• Competitive compensation: $65,000-$85,000 annual base salary
• Hybrid, in office, and remote working options
• 100% employer-paid premiums on medical and dental insurance for the employee
• Voluntary vision and life insurance options 
• Fitness and wellness reimbursement
• 401K with matching
• Annual profit sharing/bonus program
• Extensive Paid Time Off (PTO) – 24 days of PTO + 11 paid holidays
• 6-week paid sabbatical after 5 years of service
• Paid parental leave
• Short and long term disability insurance covered fully by the company
• Ongoing culture, team building, and development events 
• Volunteer initiatives